The BMW i3 came to light in 2013, being the first model of the BMW brand i of the German manufacturer. At the end of that same year he threw to the market, for a price higher than the 35,000 euros in our market. This model fully electric came with high expectations, but since its debut just 60,000 units have been sold worldwide, i.e. around 20,000 units a year.
The brand has been updating it and, since the end of summer, is offered a version of 33 kWh more power and 300 km of autonomy; Although it appears that this extension in your chances of displacement has not managed to take off sales of the friendly electric urban. With these data, can think that the BMW i3 is being a little profitable model for the company; more even if we take into account that the Tesla Model S has been sold, in a similar period of time, twice.
Automotive News has talked with the director of the BMW project i3, Heinrich Schwackhoefer, who stated that “the sub-brand”i”is stable and we can count on a successor of the i3, but I can’t say when it will be“. Schwackhoefer also stated that within the company there was a sense of failure with this model.
If finally the German manufacturer decides to develop a second generation of the BMW i3, we will not see him for another several years, maybe until the end of this decade or the beginning of the next. As we have said, the BMW i3 was launched on the market by the end of 2013, so even you would be at least another 4 or 5 years of life. The only possibility that could make to BMW launched a new i3 ahead of time is that the results of this model are dramatically unprofitable, so it would have to take action in the matter. If so, we could put into question the words of Heinrich Schwackhoefer to Automotive News.
Source – Automotive News