The advertising always has been a part important in the world of the motor. The need of call the attention of the great public through the ads is a task difficult and some brands have needed reinvent is. Audi has always been present and secure that most will remember some spots like the of the rise of a springboard of skiing with the quattro traction. Now again surprise us with his latest ad that features a Tyrannosaurus Rex.
That was the most feared of the dinosaurs now feels depressed. Is gives the hypothetical situation of that this deadly predator lived in our days and them teasing arrive by the size of their extremities upper. All have seen circulating by internet some ‘ memes’ on this theme and the creativity of the publicists of Audi has known take advantage of it. The case is that the sorrow of the Tyrannosaurus changes as it passes through a dealer of the brand.
Our peculiar protagonist finds a new motivation in the Audi RS7 piloted driving. This version of the sport has been converted into autonomous vehicle and it is being tested by the four rings brand. The prototype has been baptized as “Bobby” and even has an improved version for circuit called “Robby”. The T-Rex lights you look when he realizes that thanks to this progress you can ‘drive’ the vehicle.
At the end of the video shows the dinosaur in the interior of the powerful sedan with tail out of the window. Autonomous driving becomes the perfect solution to the problem that not reaching the steering wheel. The RS7 piloted driving has 560 HP and can reach 305 km/h, so no shortage of sensations in his cockpit. In addition to beating some fastest laps on the circuit, this technology will serve for some future production as the next Audi A8 models.
Source – Audi