The DS-3 was the first model of the brand premium French. It was initially marketed with the Citroën chevrons and later as a separate brand. The fact is that this model has just reached a milestone, since they carry 400,000 units produced 3 DS. All them have come out of the same site, the factory of Poissy (France), where is assembled and exported to the rest of markets. In this model the customization will occupy a place important from the process of production.
In fact of these 400,000 DS 3 manufactured is calculated that the 85% are two-tone, since there are available until 12 decorations for the ceiling. Also many of these units correspond to any of the more than 20 editions limited that is have made since its launch. But the unit that has marked the milestone is is of a DS 3 Performance Black Special, that with its 208 CV is the version more benefits of the utilitarian French.
Go directly to the garage of Marine Laurent, a client that was already owns a DS 3 Sport chic in 2011. The delivery of the vehicle has had place in the DS World (Paris) and at hands of its director, Julien Faux. This DS 3 Performance looks a body of color black matte and a ceiling that contrasts to the perfection in color gold matte. Also has with some parts color carbon in the side and a decoration on the flanks.
One of the qualities that your new vehicle customer highlighted were the possibilities of customization. Recently the brand has carried out a study to see the profile of your customers. Stresses that 55% of its clients are women and 43% of the cases it’s a second vehicle. Also that the 61% of the cases it first reason of buy is the style and that the 73% of the customers believe that has an image sports.
Source – DS