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Confirmed, the Volkswagen Group will have its brand low-cost emerging markets

Grupo Volkswagen

Despite all that is living The Volkswagen Group with the Dieselegate its plans to continue to be the leading manufacturer of cars in the world go ahead. Their sales exceed them ten million of cars to the year, but even them is much work by front if want to secure your domain. One of the headaches for the German conglomerate directive dome is how attack without dying in the attempt to major developing countries.

If we stop to check the catalogue of firms that make up the Volkswagen Group we can see that all have a positioning in the market. Firms that are positioned low are Seat and Skoda. However, with any of the two can attack to emerging markets as its quality finishes and technology has escalated so much in recent years that its sales prices are much higher than are willing to pay for these cars in certain markets.

Separación Grupo Volkswagen

To solve this problem there is a solution that already mentioned here a couple of times. This is not more nor less than the creation of a signature low cost capable of rivaling in major emerging markets with models and best-selling signatures. The creation of a new “Dacia” the Volkswagen is more than feasible as the German consortium has a good arsenal of discontinued pieces that could be used by this firm unless costs are soaring.

So good is the result of doing this experiment, that the Volkswagen Group has confirmed definitively that soon will have its first brand low-cost emerging markets. The reason is that it is so great is the market space that occupies the Volkswagen Group that the creation of a sub brand low cost would not affect all normal operation of the rest of the Group signatures.

Following this idea, the signature low cost the German Consortium could be in the market for the year 2019. Of not get in this year, yes it could make of face to the first or second year of the next decade (all know it slow that work in Volkswagen). In addition, the first markets that would receive it would be China, South America and some Eastern countries. In addition, to avoid that you confuse your brand image, it is more than likely to never see a model of the firm on European soil.

The platform that would use these cars would be the PQ35 i.e. the same using fifth generation Golf. This basis, despite his veteran status is still very valid to develop any car, and more if you are going to an emerging market. Knowing this and with what the German firm announced the starting of these cars price should haunt the nine or ten thousand euros. It may not be a very low figure, but taking into account that will be manufactured in china by joint venture local FAW VW profitability is more than safe.

It remains to be seen how accepts them the market and if its sales are as good as they wait in the Volkswagen Group.

Source – Grupo Volkswagen

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