Ferrari is an icon in the automobile industry and everything it touches turns to gold. More than one rival would like to have the history and laurels that has the signature of the “Cavallino Rampante” but she is unique and knows it. Why their sales are measured to the nearest millimetre and not any can access one of their models. That is precisely what makes it more attractive for customers and fans.
The House of Maranello is present in everyone, but fitness, Yes in a way online. One of the countries that want to improve their situation, and not that going wrong on it, is in Australia. According to Herbert Appleroth, CEO of Ferrari Australasia, they want to increase sales further in the country and for this they will create more exhibition halls Ferrari and official services in the large island.
Currently Ferrari is on track to reach an annual production of 9,000 cars a year. This growth in production is enabling customers in certain countries from accessing their models in a more simple way and Australia is prefiguring as a clear growth market. This growth is seen in the numbers that gets the brand, like for example that in a month, Proton has sold fewer cars than the Italian.
To carry out this expansion the current Ferrari in Australia centers are hiring more staff. In addition, since mark already being considered the opening of more service centers to meet the growing demand. Currently Ferrari has six points of service throughout Australia and New Zealand but with the expansion that will live the brand in the coming two or three years assistance network will grow to nine points.
Source – Ferrari