For many years, Fiat has been one of the most sold in Brazil brands and closest to this country. However, the fall of sales in the carioca country is causing some other headache for regional managers of the Italian firm. Absolute leaders of the market are no longer and therefore they have to restructure their operations to recover the ground lost in the past three years.
The segment in which they have greater weight, as happens in Europe, it is B and therefore are diversifying their supply base to improve their products. The current Brazilian point has been somewhat outdated and therefore in a matter of months will be his replacement. We already know, because we have discussed this on several occasions. However, what I didn’t know is that Fiat Brazil is going to bury the point name and will provide another naming to its urban.
ARGO is the name you have chosen and the Department of marketing, Fiat Brazil, seems that you like most Brazilian drivers. Its official launch will be held next month in may and will reach the market in version 5 doors in the month of June (winter in Brazil). The sedan version, unknown will also be presented with the 5-door, but its arrival on the market is not expected until the end of the year.
The Fiat Argo is a model developed exclusively for the Brazilian market and Latin American, as brand managers decided to not carry the European type by its higher cost. The platform on which it is developed is unprecedented in Fiat, They have had to adjust the development costs the most. It is an evolution that mounted the bull Fiat, Jeep Renegade and Compass, so its reliability is beyond doubt.
On an aesthetic level, photos circulating on the net, is it sounds a lot like the Fiat guy who we know in Europe. Its exterior features have personality and elegance in equal parts. This car is very important for the brand, as it has to replace three cars of coup, the Fiat Punto, Bravo and equipped canopyversions. Therefore, it will have a better elaborate interior, much more technology and more space.
If mechanical you have to talk, the initial offering will be formed by the new FireFly blocks with displacements of 1 (three cylinders) and 1.3 (four-cylinder) litres. The powers will move between 72 and 101 HP and gearboxes will be or robotized Dualogic with 5-speed manual type. In addition, in the future could become a sports version with greater power and better dynamic qualities.
The production of the hatchback will be held in Brazil and the sedan version will be assembled in Argentina. Fiat has everything ready to regain lost ground in Brazil and Latin America will make it? When more news is official.
Source – Fiat