When we talk about muscle car can not help but think in the classic Chevrolet Camaro, Dodge Challenger and Ford Mustang. They are three models that represent perfectly the golden age who lived in the United States in the middle of the last century. However the luck that have run each of the models has been very different. The Chevrolet Camaro has managed to upgrade and maintain its worldwide sales but it will with some delay on the Mustang.
The case of the Dodge Challenger is worse, as your platform is still old and its technological evolution with respect to their rivals yet is light years. Therefore, if we put global relevance to these models we have the Mustang as the first model, the Camaro as second and third and last the Challenger. Proof of this is that sales of the muscle car of the signing of the blue oval far above 100 thousand units per year.
As it has been reported Ford Motor Company the Mustang has managed to enroll during the last fiscal year, 2016, 150 thousand units. Growth suffered from the registrations of the model compared to the past 2015 has been 6 percent. In addition, exports to third countries grew by 101 per cent, as evidenced by the growth that have suffered sales in some markets overseas.
The most important thing for the American model is China as its sales have grown 74 percent still the best selling sports in that country. So we can compare, the Chevrolet Camaro has sold in China during 2016 2.033 units and the Ford Mustang has placed 3,022 units. Other countries or areas that have seen sales of the Mustang are New Caledonia, Gibraltar or Bonaire.
According to Mark Schaller, Gerente de Mercados de el Ford Mustang, “the legacy of the Mustang continues to grow, and in places that had not reached before.” We are working very hard to get it into new markets, considering that drivers continue responding with an emphatic approval”. Currently the Mustang is offered in 140 countries and increasingly are more because they are returning to areas that had been neglected and are reporting them juicy sales.
In our country, the Ford Mustang is the model in its segment selling according to collect ANFAC and ANIACAM stood ahead of the Audi TT.
Source – Ford Motor Company