The footballer Mark Fields, head of Ford, talked about plans of the company. Although, the brand plans to focus is more in them models SUV and pick-up of the range and orient is less in them models compact and utilitarian. This news comes shortly after we know that the brand wants to move manufacturing their models of smaller overseas, to Mexico, a move that seems to make sense after learning this news.
Donald Trump, the controversial politician, has opposed firmly on several occasions this movement of the American company, although at the moment the idea still stands. Ford will manufacture its range compact and utility in Mexico. This will help in the country’s bars and stars signature can focus more on its offer of SUV and pickup, a market in which today is reaping great results.
The study of brand is clear, new segments that today in day gaining more adepts are the SUV and the pick up, then there is no choice but to focus on them. The compact and the utility market is not at its best. And it is that the American market, as in any country, has changing conditions. A situation that has to adapt the American brand.
“We will focus on some of the segments towards those who are migrating customers now, either SUV or pickup,” said the own Mark Fields the companions Automotivenews. The plant in Michigan, which currently manufactures smaller models of the brand, will remain empty in 2018. Although many say that it will not be so, and that it will assume the production of Ford Ranger among others.
Source – Automotive News