General Motors you want to continue to grow in the competitive market Chinese. Want to get filled in the segment of the pickups large for it. In China , this segment is not the most oft but every day that passes is growing and therefore they do not want to neglect it. The way of attack it is bringing to this country two of the models more important for General Motors and Chevrolet.
Those elected are the pick-ups Colorado and Silverado from Chevrolet. In a first time Chevrolet them sell directly from the United States and depending on the hosting that have in the market is pose your manufacturing on-site. For now the only car brand that manufactures this type of vehicle in China is Nissan and now going quite well. The experiment that van to carry to out has very good pint and could assume a new line of business for General Motors in China.
As all know China is the greater market of automobiles and trucks light of the world, but them customers of the country still not sigh by them pick-ups of size medium large. To this not helps that it most of the large cities of the country them have prohibited to avoid that is produce large jams and the pollution of the air grow exponentially.
However the last month of March the Government of the People’s Republic of China decided to lift this prohibition for the pick-ups in four of its provinces. For this van to carry to out a program pilot in which them families of these four regions can access to this type of vehicles for help is in their tasks agricultural and therefore will serve for test to the market and its behavior in the cities.
The four provinces chosen to carry to out this program are of Henan and Hebei in the North of the country, Liaoning in the Northeast and Yunnan, in the Southwest. Therefore, General Motors set aimed to be visible in these areas and in terms of its acceptance to increase its presence in the rest of the country. With this want to advance to Ford Motor Company that already announced that would send the F-150 Raptor to China starting from the year 2017.
To see what comes out of this experiment, but much we fear that Chinese gamble for them.
Source – General Motors