The United States car market is being reorganized. Until recently sales of medium-sized vehicles and low-consumption seemed to be winning the battle, but the improvement in its economy is doing that American consumers are forgetting the time of lean and are opting for the purchase of SUV and all-terrain. Such is the change that manufacturers as FCA and even General Motors are restructuring their factories to begin to produce more SUV and all land.
Honda has its most important international market in the country of Uncle Sam, and in view of its evolution has just announced a very important strategic measure. The Honda Civic is the best-selling vehicle brand in the country but the increase in sales of SUVS has forced the firm to rethink its strategy of manufacturing. According to this, they need to leave hollow for the CR-v and the large signature models can be manufactured in a greater number of units and to do this have decided to be part of the production version of the compact sedan to Japan.
From seven years ago that the Civic Sedan was not produced and sold in Japan, but now it seems that he returns home to help the sales of their older siblings to improve ostensibly. With this movement the firm also seeks an improvement of its image as a brand in his native country. According to Japanese customers Honda is a brand specialized in making small cars and minivans, but with the Civic sedan can improve its positioning in the segment of the compact and medium sedans.
The sale of the Civic Sedan in Japan is scheduled for this summer and with this new generation they expect that sales are greater than the previous generation. The firm has also informed that extra units that are manufactured in Japan will have as destination the American market. If this setting allows you to increase the chances of Honda in the United States the firm could further adjustments to meet the demand of the American nation.
Source – Honda Motors Co