Twenty years ago when we were talking about Hyundai and Kia many disparaging them because their designs and in general their cars failed to approach the Europeans. However the time, work and major investments that have been made in r & d have borne fruit to locate them at the place they deserve. The design of its cars is light-years from which it looked before change of Millennium and if we talk about interior quality, mechanical or technology info entertainment or security can rub shoulders with the best brands.
The year 2016 has been good for both firms, because they have managed to sell joint 7,88 million cars in the world. Their sales over the year 2015 have risen by 4.7 percent and its forecasts in the face of a year that we have just opened can not be rosier. According to have declared responsible of the group South Korean, for the next year wait sell in the world 8.25 million of cars.
To meet these purposes, things have to go them very well, but how”grain-to-grain barn” Hyundai group has not stopped working during this to succeed him next year. They are not the basic pillar to meet its growth in the market strategy will be based on the launch of new models in segments that are present or in those that now.
For they have factories in China and Mexico New, allowing them to increase their production capacity to meet your customers. Other bets which will carry out is the introduction in the complicated world of autonomous driving. For this will present in the next CES of the Vegas a prototype autonomous on the hybrid Ioniq with which show the public its evolution in this field.
Close your bet its growth strategy by the market of luxury vehicles. Genesis is the maximum exponent in terms of luxury in the Group and during 2017 its range will grow to improve its position in China and United States.
As soon we expect the New Kia Rio and the new versions of the Ioniq, two models that will give much to talk about in the coming months.
Source-Hyundai Motor Group