The Chinese automotive market is one of the most peculiar (in the eyes of what happens in other markets) of the globe. The Chinese buyers are currently dumps in the purchase of small or medium cutting saloons offering them a large cockpit since representing the ideal car for them. This happened in Europe (and Spain also) a couple of decades, but with the passage of time and changes of fashion have been receding in favour of other segments of the market.
This taste of the market makes some firms are betting everything to medium saloons and as an example we have Kia. The signature South Korean sells in China a version four doors of the river called K3 and not only is that is band well, but next to the river hatchback is the model more sold of the brand in the world. In addition, its signature sister Hyundai, also has several models four doors well positioned in the ranking of sales as the Accent.
Therefore in the directive dome of the Hyundai group (matrix of both companies) would have thought devote more resources for the design and creation of more medium sedans. This idea has already is materializing, since they would have caught both firms conducting tests of validation with some vehicles of this type. As they have said us, these vehicles they would come to the market with a modern design and fresh, in addition to a spacious interior well spent.
As is logical thinking, both Hyundai as Kia will have a model of this type. With them may complement its ranges by the part low and is may approach to those products with a price more affordable. His arrival at other markets, like United States or Europe, is completely ruled out. The reason is that not are adapted to the tastes of the consumers of both markets and change them would be a high investment.
To finish there medium saloon segment is not the only one you are working in the Hyundai group. Both companies are developing a range CUV (future Rio SUV) for the market Chinese and others so many in the world.