Sergio Marchionne has sent an ordago which historically always been his biggest rival; This is a Lamborghini. We do not know exactly the purpose of their statements. Reason not missing, because without a doubt, in exclusivity; It’s hard to beat Ferrari.
Want Mr Marchionne addressed directly to Stefano Domenicali?, or perhaps is the purpose of your arguments go to the true purchaser of these brands? Although we do not know for certain, is clear the confrontation that both brands are currently subjected…
Ferrari and Lamborghini are probably the two brands that have historically perpetrated major battles for hegemony in the world of the Supercars. Since the 1960s, Ferruccio Lamborghini decided to let his passion for tractors in the background to make way for the creation of sports capable of surpassing the created by Enzo Ferrari.
This battle can move up to day of today; where both brands believe having your own “niche” when it comes to display their products, but that in fact, his competitive spirit becomes obvious to always looking askance at his opponent. Examples include the 1967 Lamborghini Miura and the Ferrari 365.
What were the statements of Marchionne?
According to Sergio Marchionne, “people who buy a Lamborghini makes it by not be able to afford a Ferrari”. Despite these controversial words, Marchionne ensures to maintain a good relationship with Stefano Domenicali. Without however, also ensures that it is complicated to that other brand is at the height of their cars.
It is clear that in his words, “allowed” does not mention the economic part. Perhaps his rethinking consist to reconsider the potential buyers of Italian Supercars, to “not be captivated” by other models, because supposedly, are not in the same category.
It is true that, to be eligible for an Ferrari limited edition, you must first possess a huge and select array of models Ferrari and this results in an very high exclusivity; of which only a few lucky players worldwide can boast.
In addition, the CEO of Ferrari wanted to speak out about the development of their engines. Will continue to remain with naturally aspirated engines though, will begin to be associated with electric motors. To do this, we’ll have to wait for 2 years…