The signing of cars chino-israeli Qoros is one of Asian brands as it tried to gain a foothold in the European market. When they presented the 3 Qoros (and its different versions) they left us a pleasant taste for design, technology and quality were at the same level as the European generalist brands. However, landing in the European common market did all the good things they had hoped for in the year that were only managed to sell 51 cars.
In view of the situation they decided to close its operations in Europe to focus on its local market, China, as according to the firm responsible for the growth potential of the brand on it was much higher. Therefore after total sales that have been recorded in China during the last year 2016 we want to see what has been the evolution of the sales of the firm.
According to the reported data, during the last year 2016 the firm failed to sell more than 2,000 units in each of the twelve months. If we multiply this amount, we need to about Qoros in China annual sales were about 24 or 25 thousand cars. If we compare these sales with more than 20 million cars which have been sold in the country, we can see that their market share is Pyrrhic compared to other brands.
If we break down 24.188 units that has sold Qoros in your country we can see that the best-selling model is an SUV. The Qoros 5 has achieved enrollment 10.878 units being is in the since number 279 of the ranking of models more sold in the country. The second best-selling model of the firm has been Qoros 3 with 8.231 units and the 307 place in the ranking. Finally the third best-selling model has been Qoros 3 City SUV with 5.079 units and put number 348.
Obviously not all the numbers are going to be bad, and now comes this currency cross. Sales of the firm with respect to the year 2015 have grown a not inconsiderable 69.8 percent and if this pace is kept could reach a point of equilibrium in a short time. However mark is playing his future since that its goal is to produce 150,000 units a year and if the fail in two or three years (at most) could see their very black future.
To remedy this situation, in the firm have intended to attack other markets. The first that have thought was Latin America, although they not nukes to climb on the continent to enter United States.
Time and good work are the ones who will save the firm.