We have spent time talking about the brand low cost that the Volkswagen Group is preparing to storm the world’s major emerging markets. Its association with Tata Motors pursues this purpose, since they need reliable and cheaper technologies than they have. Reason is that need to achieve his signature models low cost are economic enough as to be sold in quantities that they want.
In addition, Tata Motors will open the doors to a number of very important emerging markets and that so far the German Consortium had them limited. However, the work within the group follows its course and we have learned by the mouth of Jochem Heizmann, Member of the Board responsible for activities in China, which the first market in the world that will get the signature models low-cost will be China.
As it has clarified, Association that has the giant German with its local partner FAW (First Automobile Works) is ready to start the manufacture of these models. Therefore, if FAW is stuck at this firm, we understand that the agreement that are brewing with Tata Motors still has not entered into force. What makes us think this is that the German firm has declared that these models will be based on a modification of the previous PQ35 platform which has to its credit the Group (therefore not used the modular platform of Tata).
The first model that would reach the Chinese market on the brand low cost will be a compact SUV. The following models will be a sedan and a hatchback and all of them will be in a price range of 8 to 11 thousand euros. Other secrets that by now are well stored is name that will have this new brand low cost. We cannot imagine the name that will receive but doubt arises us. If Volkswagen has with FAW brand low-cost and with Tata Motors will make another would call them the two brands equal, or have more signatures to add to the already on its heavy portfolio of firms that have?
Time to time, as in a matter of months will learn more details.
Source – Grupo Volkswagen