For more than two years we knew that Jaguar Land Rover would build cars in Brazil that would be its first factory outside of United Kingdom. Now, the new Jaguar Land Rover factory is already fully operational and has started with the manufacture of the Range Rover Evoque and Land Rover Discovery Sport, the two most popular models of Jaguar Land Rover in Brazil.
Jaguar Land Rover has invested more than 305 million euros at its factory in Itatiaia, Brazil, as part of its global expansion strategy. Manufactured in Brazil will allow Jaguar Land Rover be more competitive with the models produced in that factory and aimed at your local market, since they will be unrelated to the changes of currency fluctuations. Brazil land Rover Cup 30% of the SUV market premium.
This new Brazilian plant will employ 300 workers in direct and 700 more in auxiliary supply network. The capacity of annual production will be 24,000 units, but in this first year 2016 brand expects to produce 10,000 units. Sales of locally-made models will begin the coming month at 35 dealerships that Jaguar Land Rover has at the strategic points in Brazil.
In addition, Jaguar Land Rover also inaugurated an educational centre with a capacity for up to 12,000 children students aged 5 to 18, who will be trained to improve the opportunities of locals. The courses are oriented to engineering, production and automobile, being supported by the Brazilian SENAI-related businesses.
Jaguar Land Rover in Itatiaia factory complies with the most demanding environmental and energy regulations. More than 1,200 local trees in the environment and has been planted with systems for the collection of rain water.
Source – Jaguar Land Rover