Cuba is one of the few countries in the world in which the car industry seems to have remained anchored in the early years of the last century. Its car park is a gem, as it is the only place in the world where we can see models that became extinct centuries ago (note the comparison with dinosaurs). However, with the opening of the Castro regime, it seems that they will return to new brands and models to be sold in the country.
The problem of this opening is marks that are coming to have cope with high rates to imports. The result of these, is that selling prices are prohibitive and only can afford them three or four people on the island. Therefore, we will witness the arrival in Cuba of which are for us low cost Europe brands, because thanks to its low cost, the price will follow at Bay although apply them taxes on imported products.
The House has decided to return to Cuba after twelve years of absence is the Russian Lada. AvtoVAZ has given the green light to his signature back to sell their cars in the Cuban market. However, we should not think that they will make it through the front door or with an extensive distribution network. The first batch of Lada´s which will arrive in Cuba will consist of 300 units between Vesta´s and Largus.
The first destination of these cars will be companies local engaged in the rental of vehicles for tourists coming to the island. In addition, another sector requiring new vehicles are taxi drivers, since many of them need to renew its fleet to provide services adapted to customers. However, these cars do not arrive in the country before the month of may, so we assume that it will open a list so the interested notes and they have option to purchase a model.
The company in charge of its distribution in Cuba is the Ivekta company and at the same time also will be responsible for providing the services in terms of warranty and maintenance. The prices of these models have not been notified by either by AutoVaz Lada, but imagine that they will be at a level still prohibitively expensive for Cubans.
Source – AutoVaz – Lada