The electrification of the automobile sector continues its unstoppable course. At first seemed that only affect the generalist firms and some premium. However it seems that its reach to the entire sector is more than guaranteed. Among the brands that will eventually succumbing in one way or another are the type of car that produce the most iconic.
One of the brands that has already publicly admitted that they would be thinking of making a fully electric model and Lamborghini. The House (belonging to the Volkswagen Group) Italian Stefano Demenicali, CEO, inlet said that will follow plans that has the German conglomerate and among them is the manufacture of battery-driven cars.
Taking advantage of the heat provided by the Geneva Motor Demenicali said that “electrification is an area of great attention for nosotros, but don’t expect that it will happen in the short term”. In addition, he added that there will be a fully electric before the year 2025 Lamborghini. The reason given is that for now they are focused on other more profitable products, like for example the new SUV for the brand, the URUS.
As a preliminary step before the total electrification of Lamborghini, the manufacturer will launch a plug-in hybrid variant of the URUS. This will not be before the year 2020, but will help them to take the pulse of the market and see how their customers welcome this type of technology. According to Domenicali, “we have to be realistic” in terms of the characteristics which must be all super sportsmanship in terms of weight, performance and features.
Charge mark sentenced than in Lamborghini “Let’s be cautious.” Of course, we are to grow in a sustainable way, but to be in the luxury market there to take all possibilities of growth that is there”[…] “Since the financial crisis, high quality sports car market recovery has been constant”.
It remains to be seen how to face the future and above all, how customers receive URUS when you arrive at the market. Although us gives us in the nose that is going to be the Cayene from the signing of Sant’Agata Bolognese.
Source – Lamborghini