Lincoln is Ford as well as Buick to General Motors and history that lives the signing of three shields is the one that lives of the star. For both brands the Chinese market has become its lifeline, for sales that managed in its native market were not enough as so their parents kept them alive. In the case of Lincoln was on the ropes for several years since the average age of his client wouldn’t let up and it was causing the rate of return on purchases to fall to historic lows (something similar to what happened to Mercedes-Benz).
However, after the facelift has given the signing of the blue oval appears that is now experiencing a new youth. In this new stage is have made essential them new models that are coming, a load technological top and of course have increased their presence in Chinese. The Asian country loves to large and luxurious saloons and in this area Lincoln is a specialist.
The signature premium Ford Motor reached China in 2014 and in this short period of time has become a key market. The reason is that this year that we are finalizing will close your sales with a three times higher growth that were obtained in the past 2015. This balance has been thanks to the fact that they have 65 dealers scattered around the main cities of the country although they do not rule out continue to create more centers to further improve its presence.
However them is still much work to do since his main rivals, Cadillac and Mercedes-Benz are still well above it. The first has managed to enroll in what have been year over 100,000 units and the second has sold no less than 430,000 units. These numbers contrast with the low 30,000 units that Lincoln has sold this year, but according to Kumar Galhotra, President of Lincoln, the important thing is the progression that is taking the firm.
Of face to the next year 2017 Lincoln expected to improve even more these sales as will incorporate to your range Chinese more models. Between them the part strong will fall on the SUV as are the segment of the market that greater number of sales brings together in the country. In addition, they will also updates to the models that are already selling in the country to display the most current possible against the competition.
Source – Lincoln