When a brand becomes a reference in a segment to its directors hard them work back to other segments. Proof of this are the big names in sport such as Ferrari, Porsche and McLaren. These brands have always focused its range of models in vehicles with two seats to the most and when they have decided to launch a different product have thought it over and over again.
The example more clear is the Porsche Cayenne as in the German firm did not expect that its success was what has been. Once broke the ice were launched with the Panamera and fared so well that as soon as they could they launched Macan, a smaller than the Cayenne SUV. Similar story is that happened to Ferrari with its GTC4 Lusso, as four-seater is not his first car and meant for mark many hours of meditation before launching it.
A similar strategy is that might be thinking of McLaren. The British firm wants to expand its operations, but to do so they need to put their feet in other segments of the market. Now the money moves in from the SUV´s, but the British firm responsible for they discard plunge in this segment. In the past already had the McLaren F1 and its cockpit had site for three passengers but there have a SUV, there is a big step.
These days the automobile Salon of Shanghai is taking place and Mike Flewitt, CEO of McLaren, has made a very interesting statement. According to the Executive, a four-seater vehicle seen in the range of the manufacturer, but what you don’t see are four doors. Therefore, taking into account their words already can guess that in the English House could be working to give a rival of height to the Panamera and GTC4Lusso but with a more radical approach.
According to Flewitt they are seeing that it is what the market wants to see if you can apply the attributes of their cars. While they fail the McLaren of 4 seats and 2 doors will be at the study table.
Source – McLaren