The launch of a model poses for a car brand many and important decisions. Mini is a very beloved in United Kingdom firm, as its history is linked to this country’s intrinsic form. Its acquisition by BMW never endangered his pedigree as Germans (which fools have no hair) have squeezed these origins and roots more than anyone else to obtain the best economic performance of their models.
Today, almost all the models that the brand sells are manufactured in the Anglo-Saxon country. Only certain models or very short runs are manufactured in facilities that have Magna Steyr in the Netherlands. However, now that Mini considering expanding its range of models also begin to use other alternative propulsion systems, the thing is complicated in the bosom of BMW.
Responsible for the British firm, which United Kingdom separated from the European Union had announced it raised not a big problem. The issue of all this is that seems now these officials of the firm would have decided to renege on their words and keep it in an antagonistic position. According to Peter Schwarzenbauer, head of BMW, are studying whether manufacture the next model of the firm in United Kingdom or look for a location in one of the plants that have throughout the world.
Apparently the model that would be looking for (which squat) it would be the Mini EV. This vehicle would be the first of its kind for the British firm and as the cost of its development and manufacturing will be greater than their brothers driven by combustion engines, you must be paid for itself as soon as possible. For this reason, in the direction of BMW not they would like to afford to manufacture it in United Kingdom if settle tariffs on products that are manufactured there.
The same group BMW, Harald Krueger, CEO has ensured that the factory that has Mini in United Kingdom is not essential for the brand or its future growth. To justify its tone has explained that 80 percent of customers do not know where the models are manufactured and therefore does not believe determining to join the evolution of the firm to his hometown factory. Therefore, if the CEO of BMW is so convinced that the Brexit can make them pupa is that things do not look as well as you want to paint the British.
Source – Mini