Once time Mitsubishi was a manufacturer of cars with certain weight in the industry. However with the crisis that has lived the brand, parallel to which has lived around the world They have been losing weight. In Europe had a division that was strong and to had a factory in Holland, but this division has gone losing strength to convert is in a redoubt. Another market that has lost much strength is in the United States, where it has also closed the only factory that had.
This situation United to the scandal that it has dotted with by the emissions of their engines in Japan have made that a 34 percent of its shareholders fell in hands of his partner local Nissan. This situation is why be bad since both marks have been working together for 17 years and therefore the home of three diamonds will be reinforced after its absorption by Nissan and its alliance with Renault.
As we learned by boca’s Carlos Ghosn at the Auto Salon in Paris, at the end of this year we will learn about plans that have the Renault-Nissan Alliance for Mitsubishi. Thus the House of three diamonds together with Renault, Nissan, Dacia, Infiniti, Lada, Datsun, Samsung, Venucia will be part of the Alliance. Of this form Mitsubishi can take advantage of is of the synergies that them will provide their new Sisters of group.
With the integration total in the group Mitsubishi may grow as brand and forget is of the limitations economic and technology that had until now. However we will have to see how different makes and models are organized since the group every day is larger and its brands would be at risk of canibalizarse among them. However Mitsubishi has a task very important to carry to out and not is more or less that regaining the place that had in the market American until makes not much time.