He manufacturer of cars Malay Proton has jumped to the news these days by the search that has undertaken to find partners that you allow follow being competitive in the sector of the automobile. Proton is a brand relatively small for the size and power that have some groups industrial of the sector. By this, and to knowing of that single not can be much more time has decided start them talks appropriate to find a partner technology to the height.
Currently, Proton is part of the Malaysian industrial group DRB-Hicom. This group has interests in different sectors and business by what their capacity economic is secured. However the portfolio of its brand of cars is rather scarce and until makes little used exclusively technology derived from Mitsubishi. This coupled with some rather poor sales have reduced investment in Proton to a minimum.
However the group DRB-Hicom want to change the luck of Proton and by this are willing to Search a partner technology that is to the height of their plans. To do this they would have sent letters to several industry groups between those who would find the French PSA (Peugeot – Citroen) and Renault and the Japanese Suzuki Motors. These letters have already been received in the respective headquarters of each group, but still none has made statements about.
In addition, as part of this technology agreement, the sale or transfer of a part of its shares to his partner could be considered. This way the union would have more force and would guarantee a stable technological support to Proton in time. Another of them aspects that is would mentioned in this possibility of agreement would be that your partner could use them two factories that the brand has in its country and that currently are below used. In this way could delve into the Eastern market with greater guarantees, as well as producing models that estimated early at a lower cost.
To finish, another of them possibilities that would be groping DRB-Hicom would sell a part of its participation in the English Lotus Cars. This action you would allow get money fast and be able to invest it in Proton of form direct. However this option is in the air as Lotus has a value greater and losing the control of the signature it would weaken of face to some movement strategic with your competition.
There will be that be pending of who will pronounce on this possible agreement and who is just leading to Proton to the water.