When you created the Group Fiat Chrysler Automobiles all brands operations were restructured and between them I had to turn to Dodge. The RAM brand had its range polarized in three different market segments. Hand had vehicles reasonable (medium and large sedans), sports of high flights such as the Challenger and Viper, and finally a range of impressive pick ups as the 1500 which we bring you in these images.
Studying brand Sergio Marchionne decided to divide the range and create two brands. On the one hand we would have to Dodge with its reasonable sedans and large sports and on the other hand would have to Ram with its imposing vans and industrial vehicles. This separation to the King Solomon even affect the brand image. Dodge lost its RAM in favour of a more “bland” logo and RAM stayed with the head of RAM as an emblem.
In addition to all of the foregoing marks, along with Chrysler, disappeared from the European market after a little lucky journey. This made that RAM is focus only on its market domestic and certain areas of East Middle. However in FCA seems that they are considering to introduce versions of the pick ups of RAM in certain markets Europeans.
The idea would be to try to compete with the successful Ford Ranger, Toyota Hilux, Nissan Navara and the upcoming Renault Alaskan, Mercedes pick-up and Fiat Fullback. This brand has been presented at the Salon of the Hannover commercial vehicle with one of their pick up smaller. The model chosen is a RAM 1500 Quad Cab Sport equipped with a gasoline engine 5.7 HEMI and eight-cylinder. This mechanical is associated to a box of changes automatically with eight speeds and to the system of traction total.
As we can see this drive for nothing it adapts to the needs and tastes of European clients, accustomed to the mechanical diesel for this type of vehicle. This RAM has chosen to adapt this engine for use with LPG. In this way, your cost of use and versatility would be reduced.
It will be their welcome and if manages to occupy a niche in this market hard.
Source – RAM – FCA