The Spanish brand has just confirmed the arrival of a new model for the SUV segment to be called Seat Arona. It will be B-SUV segment, so it will be more contained dimensions that the newly-launched Ateca Seat market, has given much to talk these past few days by the failed processes of approval in the version 2.0 TDI of 150 HP and front-wheel drive.
The new Seat Arona will come to the market during 2017, certainly for the last part of the year. Before the launch of this new SUV of the firm of Martorell, the brand will present an update to the Seat Leon and launched the Fifth generation Seat Ibiza, by which offensive product of Seat for the next months is going to be very powerful.
The President of SEAT, Luca de Meo, said on the stand of the brand in the Salon of Paris ‘Lion, the Ibiza and the new Arona, attached to the Ateca, will strengthen to SEAT from all points of view: commercial, financial and brand image. ” 2017 is going to be a year very special for SEAT“.”
The arrival of the Seat Arona it will make things difficult rivals already established in the segment B-SUV, such as the Nissan Juke, Opel Mokka or Renault capture among others. If the acceptance of this model from them clients is similar to the of the Ateca, them results of the brand at the level of sales in all Europe will be very positive.
Would be possible that the new SUV Arona canibalizara the sales of the Seat Ibiza, as will be a vehicle similar although with a greater comfort due to their body high. It marks Spanish has thought in this possibility and, so this not occur, have decided that it best is launch both models practically at the same time. By its part, the Leon already is about to it half of your life commercial and, as is usual in the most of brands and products, soon released a update of the model compact for keep it to the day until reaches its successor.
Seat has arrived late to the segment SUV that so good results is giving to its rival; in fact, is the market that more grows in Europe automovilisticamente speaking. But the truth is that is coming very strong and putting those things difficult to its rival.