So a car brand (or any other product) reached one sufficient critical mass must be present in a number of markets determined. Seat is one of the signatures of cars having minor presence in international markets. However, the Spanish firm executives have realized that must internationalize to reach the number of sales who want to and be able to keep their benefits.
Taking advantage of the Geneva car show held in these days, the firm responsible for have used to tell how will be the expansion plans of Seat. The firm plans is the arrival in several markets as far apart in our country such as New Zealand. However, it will not be the only country far Spain which want to arrive, because their plans include Norway, Iran and Argentina.
When the Spanish subsidiary of the Volkswagen Group put their models on sale in New Zealand, they will do so to a basic strategy. The first pillar of this strategy is focused on the new generation of the Seat Ibiza. The second in the Ateca, the first and successful brand SUV. Finally, the third pillar of this strategy of international expansion will be based on the Aranos, a small SUV that will Seat and which will reach the market in a year approximately.
In principle This is the strategy that will be used to reach New Zealand. Unknown if the firm will employ this same strategy in other markets that want to expand their operations. However, with it, they want their percentage of sales to dilute the importance that has in the European market. Today it is 80 per cent of its sales mix making it vulnerable if the European market comes back into recession.
Dates and models for announced markets still not have been notified. We know that the southern country will be the first to receive national models, but now we have no additional information. We will be attentive when we have more data to tell you.
Source – Seat
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