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SsangYong has a new target: United States


United States and the year 2020. This is the new objective that has the Korean SsangYong brand in the spotlight. The car maker belonging to Mahindra & Mahindra wants to improve their quality, and therefore they want to introduce in the U.S. market; a market in which, if want to be competitive, must offer products of quality but, at the same time, of cost affordable, since the American is a market very traditional.

Speaking to Automotive News at the París Salón, the CEO of the Korean brand, Johng-sik Choi commented that “United States is very, very competitive, so we need to build a good brand.” Is by that that now we are preparing new products“.” Your idea is entering in United States with two models of dimensions contained and propellants energetic before 2020.

According to the medium, these two vehicles that it SsangYong aims to market in the market American are a Variant improved of the crossover compact Tivoli, and a new version of the SsangYong Korando that will use the platform of the cited Tivoli, although with a distance between axles extended. Allegedly, both models will be available with traction in the four wheels.

Prueba SsangYong XLV

To deal with their rivals in what mechanical refers, the Korean company of Mahindra & Mahindra is developing two new powertrains tetracilindricos of gasoline with supercharging. One of them uses a motor block of 1.5 liters which, along with turbocharger, is expected to reach a power of 162 HP. Meanwhile, the other will have 2 liters of displacement that should haunt the 220 HP. In any case, both engines are being developed for this new objective of SsangYong, although is possible that in some moment arrive to other markets with a configuration adapted.

Despite namely that will be new models and that used these engines of gasoline, even not is possible confirm nothing about its aesthetic, although can Intuit that will be more focused to the taste in design of them American and with major equipment. SsangYong has fought hard in recent years to rise to the level of general practitioners means cars, so this goal will be a litmus test for the brand and a good way to continue to demonstrate that they are capable of creating cars away from those “low-cost” of a few years ago.

Source – Automotive News

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