Subaru has marketed automobiles more than 6 decades, being one of the experts in all-wheel drive vehicles, all-terrain and also sports as the current Subaru BRZ and Subaru WRX STi. In addition, there was the first manufacturer to make shock test to improve safety in case of accident. Despite this, it has never been a brand of large volumes of sales and not too recognized in our country.
Despite the fact that, as we said, never known for big sales figures, 2016 has been a great year for Japanese brand. In the past year Subaru managed globally to overcome the barrier of one million units sold, with 1.012.000 vehicles. It seems that the years of crisis not affected, at least at the level of sales, the Japanese brand and is already five years improving their records.
Compared with data from 2011, when they sold 617,000 units, the increase was nothing less than a 64%. If we compare the records of predecessor year, 2015 2016, growth was 3.4%. The car maker belonging to Fuji Heavy Industries Ltd. has two reasons to be happy, as in 2016 they also celebrated the 50th anniversary of the engines boxer, who in this 2017 will exceed 17 million sales.
If we take a look at the marketing of the brand in our country, in the commercial Department also has reason to be pleased, since you have exceeded for the first time since it is present in Spain 2,000 units registered with 2,017 vehicles specifically. The model most sold in our country has been the Forester, followed by the Outback.
Mark shown to 2017, when Fuji Heavy Industries Ltd. celebrates the centenary of its creation, in terms of sales with a few optimistic forecasts that will be positioned in 1.090.000 units.