Lincoln

Lincoln is the signature premium Ford Motor Company decided to keep its portfolio of brands after disposing of Premier Automotive Group (PAG). Its market is very small, as more than one third of its sales are focused on the United States. They are currently doing their assault on the Chinese …

China car market seems not to touch ceiling. Models that are located in more expensive segments of the market are preferred by Chinese customers and as brands know, you don’t want to miss their piece of the pie. Brands that seems are doing better are the Americans because they have …

Lincoln is Ford as well as Buick to General Motors and history that lives the signing of three shields is the one that lives of the star. For both brands the Chinese market has become its lifeline, for sales that managed in its native market were not enough as so …