Volvo, the Swedish vehicle manufacturer, has always been a reference in national territory. From ago 54 years the model with greater number of sales per year in Sweden had been a Volvo. But the things changed in 2016 and the new King of the market Swedish is the Volkswagen Golf with a 5.9% of fee total. In Volvo them things not were so well, since reach a share of market of the 5.7% joining the sales of the V70, S90 and V90.
The Volvo V70 had been the model more sold of the brand during two decades until was replaced the year past. To replace him came the Volvo V90 and its new arrival jacket version V90 Cross Country, that still have not taken off in sales. It has taken the opportunity of the Golf, which still enjoys popularity and curiously following the wake of the Volkswagen Beetle that was the last leader of sales not Volvo, in 1962.
Even so it is not bad news for Volvo in Sweden. Although best-selling model is not their own, yet they are still the number one selling brand with a market share of 21.5%. It is a fact quite sweeping, taking into account which means that more than one of every five vehicles sold in Sweden is a Volvo. The second brand more sold not could be another that Volkswagen with a 15.7% of quota.
In general the 2016 was a good year for the sale of automobiles in Sweden and is reached a figure of 372,000 units, a 8% more than in 2015. Is clear that the country Scandinavian is of great importance to Volvo, however the market where more sold is in Chinese. Since the brand belongs to Geely, is growing in the Chinese market and even now will begin to produce the S90 Excellence there.
Source – BBC