Automobile salons have traditionally been places where the car brands have been exposed to the general public their advances in technology and new models. They emerged as a marketing weapon in which jointly met to society, because at that time performed events individually had little impact and therefore their costs were not acceptable for brands.
With the passage of time attend these salons of the automobile has become more expensive and sometimes, if the mark in question does not have new features that show, irrelevant. This joins the advance of social networking helps brands to reach a greater number of people with a lower cost per impact. Therefore, the trend has reversed and now attend classroom has become more expensive that perform actions on an individual basis by the brands.
As announced by the President of the Association of the German Automotive Industry (VDA), Klaus Braeunig, the next Frankfurt auto show will feature some absences. The brands that have announced that they will not attend German quotation are Nissan, Infiniti, Peugeot and DS of the PSA group and Alfa Romeo, Fiat and group Jeep FCA. In addition, as reported from other sources, or Ford or Volvo will attend nor to Frankfurt.
The main reasons which have provided marks for not to attend the Frankfurt have to do with financial policies and costs that must assume to be at the appointment. However, surprisingly, the increase in the presence of companies outside the automotive industry. Some of the attendees will be Sony, IBM, Qualcomm, companies focused on technology and connectivity, as they are increasingly more present in the car.
Frankfurt auto show, along with the Geneva, is one of the most important events in the sector in Europe. It remains to be seen if more firms hang their assistance or if on the contrary decide opting to present their innovations in the German event.
Source – Association of the German Automotive Industry (VDA)