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The PSA Group buys from Hindustan Motor brand Ambassador what will hatch?

Hindustan Ambassador Grupo PSA

The Indian car market is one of the most important that exists in the world. Currently their sales volume does not correspond to which should be by the people that the country has, but is expected that its growth in the coming years is exponential. For this future growth, India has become one of the countries that brands want to control as it would ensure a good part of the pie in terms of sales.

The Group PSA had been outside the hindu country more than 20 years; but within the growth plan for the firm devised by Carlos Tavares (Push to Pass) was to jump into new markets, and that is what they want to do. For now they have partnered with the local group CK Birla Group and this union will result in the creation of a new company located in Tamil Nadu. This plant is where take place which they manufactured the engines and vehicles that will go to this market.

Hindustan Ambassador Grupo PSA

So far, everything seems normal, however we learned that PSA has been conducting other movements in the country. If you are really fond of cars and over the rare cars like you, you know that we have both photos is an Ambassador. This iconic model is based on the Morris Oxford III and was brought to the country in the year 1957. Since then and until the cessation of their manufacture in the year 2014 it has remained unchanged with the exception of several changes of names and the inclusion of new mechanics.

Such was his popularity, which has shifted from personalities of the country politicians at the Ambassador and now finally went on to become ideal car for taxi drivers. However, Hindustan Motors (its parent) acuciada for debts was forced to cease its manufacturing at the Uttarpara plant (West Bengal) and from that moment the vehicle started to disappear from the streets of the India.

However, it seems that the model could have a second chance and this would you hand the Group PSA. It turns out that the French group has been done with the brand Ambassador for 80 million of rupees or what is 1.124.746 euros. Doubt that we have is to know what PSA be done with this brand? Knowing the history of the model well they could relaunch it in the country with aesthetic and mechanical improvements (as did BMW mini) and in this way ensure the sales of its models.

Whatever already figure out it because as the saying goes “don’t ask to know that the time will tell it you, there is no more beautiful thing you know without asking”. I wish.

Source – Hindustan Motors

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