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The PSA group is outlining its strategy to return to United States

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The PSA group is working under the orders of Carlos Tavares, to forge a great future in the automotive industry. The Gallic Group CEO Carlos Ghosn as the master had in the Renault-Nissan Alliance and now is when you are putting into practice the same strategies which already held one. The ultimate goal of these strategic moves is to return to the path of growth, PSA therefore needs to increase its volume to maximize investment and improve their profitability.

To start its growth already have been made with Opel/Vauxhall and are in talks (yet to be confirmed) with DRB-Hicom to take over Proton and Lotus Cars. With this move, they have become the second largest manufacturer in Europe, certainly surpassing to the Renault-Nissan Alliance, Tavares one day was already part. However, the PSA group has ambitious plans that give a blow on the table to stop their rivals.

Grupo PSA Larry Dominique

Larry Dominique

Some time ago we told you that the French Consortium was preparing his landing in the United States. Free2Move is the company’s shared mobility have created with the collaboration of Travel Car. With it looking for American users to move through the city of Los Angeles without having own vehicle. Is true that not their models, marketed by this company but Yes will serve them so that American motorists will know part of their models.

When the range of PSA is known in the country, an official sales channel will open. For that to happen will have experience and good work Larry Dominique. The American Executive has over thirty years of experience in the American automotive industry. Your resume shows extensive experience in positions of responsibility since he has been Vice President of planning and advanced strategy of Nissan product and hence made the leap to firms such as Infiniti, General Motors or Chrysler.

Now plans are fuzzy, because have to study what firms are brought to the United States. Peugeot will be safe and DS can not miss because if they want to compete in the premium segment must strengthen its range of models. That doubt is at Citroen as having an aesthetic identity so marked may not be to the taste of American customers and could wreck the PSA group plans.

According to statements by Larry Dominique ‘ East (United States) is a market that as manufacturers with a full range need to be part. ” But this is a 10-year project is not jump and get a market share away”. The American market is very hard and the French consortium must arm themselves with patience (and money), as customers of the country not will open its arms to the first hurdle.

Luck, PSA group!

Source – PSA group

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