Speaking of historical in the automotive sector models is talking about cars like the Ford T, Volkswagen Beetle, or the Toyota Corolla. All of them have marked a before and an after in the automotive industry; However, today we’re going to focus on the latter, which is nothing more and nothing less than fifty years at the bottom of the barrel, being one of the best known all over the world cars.
Fifty years have passed since arose, in Japan, the first generation of the Toyota Corolla. Since 1966 we have enjoyed eleven generations compact Japanese who came as “the car for everyone” and that both helped Toyota become so well known all over the world. The endorsement of the Corolla are the more than 44 million units produced in 16 factories and sold in 150 countries around the world.
The idea of designers when creating the Toyota Corolla was similar to that in their day were the aforementioned Volkswagen Beetle or mismamente Seat 600: an economic drive but reliable and durable. The difference of the Corolla is, in addition to that, it was a vehicle with high quality manufacturing and technologies (taking into account the time). Two important features were the position of the gear lever on the floor instead of the usual levers that came from the dashboard, and the use of a McPherson front suspension, which was not common at the time.
Toyota Corolla helped the brand to multiply its production in a very short time. Proof of this is that in 1965 the manufacturer Japanese produced some 480,000 units to the year and in 1968 already joining 1.1 million of vehicles. For its part, the Corolla it took only three years to position itself as the most sold in Japan tourism of all time. This great reception in their local market did to mark search revenue abroad, by presenting it in Europe in 1967 and boot exports to North America in 1968, where it was very well received.
They spent the years and generations, and design of this famous model makers were able to give the public what they expected of the Toyota Corolla, reinventing itself and offering increasingly more technology and comfort without this “bloat” in excess its price. In 1997, with more than 22.6 million units sold all over the world became the all-time best-selling car. Currently, the Corolla accumulates more than 44 million units produced.
The strength of this mythical compact Japanese not ceases, and is that to day of today and since 2002 is manufactured more than one million of units to the year. The benefit that the Corolla has given to Toyota is virtually incalculable but, for us do an idea, just with tell that the 20% of them vehicles produced by Toyota in their almost 80 years of history is a Corolla.