Toyota Motor Corporation has closed 2016 as the second group that greater number of cars has managed to sell around the world. The 9.94 million car show that it is safe for consumers value the firm and therefore want to gain access to markets that are not present in an important way to improve your sales results. Developing countries are their next target and to access them are working on a line of low-cost vehicles by Daihatsu.
While these cars become the Japanese firm has decided that the Etios will be responsible to usher them in countries such as Brazil. This model of Economic Court is manufactured from 2012 in Sorocaba São Paulo assembly plant but due to its poor reception in the country the signature goes to some adjustments to make it more attractive against the competition.
This model was designed from zero to sell in markets as diverse as the India, Africa and Latin America and its cost of development was not very cheap so its failure would put in evidence the firm. To solve it have decided to study Latin America customer in order to offer them are really demanding. The person responsible for carrying out this work is Steve St. Angelo, Director of Toyota operations in Latin America and the Caribbean.
The main problem found in the signature is that Brazilian customers don’t want to buy a vehicle that has been designed for consumers of the India. Therefore, in signature have decided to make several aesthetic changes to provide it with an air more robust as well as modify safety equipment. Other actions that take place the firm is that they turn a higher budget to countries that are part of this expansion strategy, so that the sales and sales network can perform better work.
All this should serve them for improve your sales in them countries of America Latin and allow you Ascend of the current seventh position that have in Brazil to the top three. Meanwhile the Etios will be opening the door and paving the way to the new models that lance next to Daihatsu.
Source – Toyota