Alfa Romeo has in mind a brutal ofensiva of products that will change radically the concept of the brand, or at least that is what aim to. The truth is that the arrival of the Alfa Romeo Giulia has been a real breath of fresh air for the brand, which was going through a very delicate moment. Reinvent or die; and obviously the Italian firm has opted for the first choice.
That reinvention, the brand owned by FCA has to prove that really there is a change between the new products and their predecessors. To do so, should experience a leap in quality and know really convey that spirit of “delle emozioni meccanica“, which seemed to have died in recent years. He Giulia is a car passionate, created under the DNA traditional of the brand, focused to the driver and that transmit emotions and sensations both to the lead it as to the see it from the outside.
However, has some powerful rival from of Germany that, without offer ones designs and sensations of driving so passionate, show some high levels of quality difficult of reach. The best trick to play their rivals is that customers have in mind such brands as the best and indisputable within the considered Premium, without even have sat ever in any of them, while Alfa Romeo tends to stay out of the thoughts of the majority.
This is why that now Alfa Romeo has a difficult task if it really wants to take their share of the cake as a Premium brand. Australian Car Advice partners have spoken with Steve Zanlunghi, CEO of FCA in Australia. This told them that the success of Alfa Romeo would be driven by a good product, instead of trying to create a luxury affordable car.
Zanlunghi also stated that the models that are in the path of the current offensive of the company’s products, will compete with BMW and Mercedes Germans. For this reason, future models will be closer to the Maserati that signing the former Alfa Romeo. Remember that the company has planned launch six models from here to 2020, being the first that is by get the alpha Romeo Stelvio, the new SUV of Alpha.
Source – Car Advice