Before I’d like to get one question, what would humanity if we could not get rankings and lists? I have a theory, and it is as follows. We could not boast of how big that we have all lol. After this joke I want to speak of Interbrand and rankings that elaborates on the most valuable firms in the business world. First of all you clarified that Interbrand is a consultancy dedicated to strategic marketing, analysis of brand and corporate design among other activities.
Among the many areas of work in which it is present also is dedicated to economically rating companies based on their brand image, reputation and strategic positioning in the sector in which they operate. The automotive industry is one of their favorites and has now presented the value of leading brands in the world. In this ranking, as you can imagine who has taken the cat to the water has not been other than Toyota.
According to Interbrand Toyota’s most valuable car brand in the world. Toyota is valued at about 48.709 million euros, representing an increase of 9 percent compared with the previous year. These numbers allow you to upload a position from the 6th of the 2015 Al 2016 5. The second most valuable brand is the German Mercedes-Benz with a stud of 43.490 billion euros and rising 18 percent to 2015.
These are the only two brands of the automotive world that are among the ten most valuable in the world. To go to the third we must look for BMW at number eleven with a value of 37.759 million euros, representing a rise of 12 percent. Honda would be as follows in the ranking ranking number 21 losing 4 per cent from the previous year.
Among these fifteen brands there are three that stand out especially. The first very positive growth is Japan’s Nissan. Its growth is estimated at 22 per cent giving you an estimation of 10.060 million euros. Mark makes the second by the opposite than Nissan. Volkswagen, weighed down by their malpractice with the Dieselgate lost 9 percent of its value with respect to 2015 at the 10.396 million euros.
And finally we must mention to the Californian Tesla Motors. This year it has managed to sneak into the since 100 of the world’s most valuable brands. Is true that closes the ranking, but is already inside with a valuation of 3.646 billion euros. Surely I will soon upload and move to where better is given, at the top of the head.
You can see the interesting thing that is doing the rankings, as if it were not for them…
Source – Interbrand