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Toyota wants to improve its image to be stronger in Europe

Toyota C-HR producción Turquia

Toyota, despite those results economic announced makes some days, has placed many hopes in the market European. It is one of the most important pillars for the Japanese firm and thanks to the revitalization that is living its range of models is achieving greater acceptance among buyers of the old continent. Proof of this is that every day its share of hybrid vehicles is growing in most European countries.

Is gradually launching models that called the attention of customers that even five years ago their designs more passed as anodinos to emotional. That is changing and as proof of this we have, to which will be by design the rival more hard of the Nissan Juke, the new all road hybrid C-HR. By this the brand wants to take advantage of the good time that is living in Europe to strengthen its image based increase its quality and focus is more in them needs and satisfaction of their customers.

Toyota Auris 2016

According to Karl Schlicht, Executive Vice President of Toyota Europe, the firm aims to strengthen its brand image in Europe through the design and manufacture of best cars. With this want to reset to it brand giving you an image more fresh and youth, that makes cars for all the segments of the market. This will continue to betting by its hybrid technology and implement new models of propulsion such as electric models.

Another of them pillars on which are surmised this new strategy of Toyota Europe will be the of approach the brand to the customer. For it will change its current model of business and it focus (even more if fits) in the customer and your satisfaction. The idea that pursues the brand is improve your creativity at the time of develop new campaigns in them means of communication (traditional and digital) for of this form get to the greater number possible of customers.

Source-Toyota

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