Large auto groups are thinking how can grow to be more competitive and save money in the development of their cars. The logical thing is to see how brands are eaten to others, as if they are in a situation of superiority they must take advantage of it. The latest example is the purchase of Opel and Vauxhall by the French group PSA. The signing of ray will be the Gallic Consortium the volume needed to save money and will open the doors of other markets.
Sometimes situations occur like that live when Audi took control of Ducati. The Italian motorcycle firm was not going through their best time and the Group Volkswagen AG authorized its signature premium to get this candy. Its cost was 860 million euros in 2012 however now that its financial situation is better will be worth a few more milloncejos.
As we all know Dieselgate is forcing makers of the Volkswagen AG Group to restructure its industrial plans. Within this Ducati does not represent anything, since they are not specialists in motorcycles. However the acquisition of the firm was not to concentrate or focus on the manufacture and sale of motorcycles, but for use as an investment in the future. Buy cheap to sell expensive, this is the rule of thumb of speculation in this and all markets.
Because of the Dieselgate Consortium German thinking seriously to get rid of it. The assessment being carried out by the company is located in the 1.5 billion euros (almost the double of what it cost them) by which sell for this money the move them would be more than round. To contrast this assessment made by Volkswagen with the reality, the Investment Bank Evercore is responsible for evaluating bids received by the Group German by Ducati and investigate the real value of the Italian firm.
It remains to be seen who is done with the reins of Ducati and the price that pays for it. In addition, also remains to be seen if the Volkswagen Group melts completely of its capital in the Italian firm or if it maintains a portion for what might happen in the face to the future.
Source – Automotive News